SCB Connect Statement Stuffer

While working at The Bloom Agency, I designed this statement stuffer for Southern Community Bank and Trust. This piece was placed inside the envelopes for all September statements. This gave it a reach of 31, 000 people. The challenge was to create a mailer that would advertise a new program the bank had while keeping with the colors, typefaces and logo already within their identity system. The piece introduces the program and leads the reader through the important by first explaining the program, then offering information on how to use it and ending with a call to action.

JDRF Billboard

Another piece designed while working at The Bloom Agency is this billboard for the JDRF Walk to Cure Diabetes. This is an annual event sponsored by the Juvenile Diabetes Research Foundation. There were three walks in the Piedmont Triad Area with all of the billboards looking the same, just changing the walk dates and location. I designed multiple billboards and these designs are continuing to be used each year.

Things Fall Apart Book Jacket

The challenge for this project was to read the award winning book Things Fall Apart by Chinua Achebe and then re-design the book jacket. After reading this book a few things stuck out to me...........

Social Justice Posters

These are two social justice posters to bring awareness to deforestation. For the first one, I illustrated a tree and placed facts about forests and deforestation throughout the branches. The second poster uses a grid system to represent how much of our ancient forests have been destroyed. By turning the photo into a grid, I then represented the percentages at the bottom within the photo. Only 20% of the boxes show the trees still green to represent the small percentages of forests remaining today.

Neaco Identity

After seeing the current business card for Neaco, a local home decor store in Blowing Rock, NC, I decided to re-design their identity. Their store is filled with bright colored, contemporary designs and this is the opposite of what their current business card portrays. First, I re-designed their logo. After deciding on a color palette, I created the business card. To incorporate the new color palette, as well as distinguish between job titles, the employees will have a different color business card based on their position. Once these were designed, I also created letterhead, envelopes and a gift card to go with the identity system.

Peace College Wellness Center

For this piece, I worked with the Peace College Wellness Center to create an installation for their theme “Healthy Body, Healthy World, Healthy Mind”. After seeing the amount of plastic bottles and cans that are used on a daily basis, I decided to design a piece that would show this large number. Rather than simply putting a recycling symbol on a piece of paper, I wanted to actually use the recyclable items to deliver the message. The goals of this project were to encourage recycling through art, promote sustainable behavior and provoke thought by turning a common, recognizable symbol into a piece of art. With the help of the campus as well as family and friends, I collected all the bottle tops and can tabs over a month. The final piece is created with 783 bottle tops and 467 can tabs.

Portfolio Addition??

I just found this site I had designed and completely forgot about....should I include it in my portfolio to show web work???